MACKEVISION - Dodge "Journey"

[instinct-vfx]

Quickfacts:

Client: Chrysler USA
Car : Dodge "Journey"
Format: 1080p
Length: 01:38
Camera: Sony HDCam with DigiPrime Lenses
Locations: Dolomites, Munich
Tools : 3d Studio Max, VRay, Nuke, AVID, Photoshop, Iridas Framecycler DI (Colorgrading), Syntheyes and proprietary tools


A small excerpt from the presskit:

For the world premier of the new Dodge Model "Journey" on the International car-tradeshow in Frankfurt, Germany (IAA) Mackevision has created a productspot that is another step forward in 3d-technology. For the first time a spot that combines dynamic driving shots as well as humans interacting
with the car was created without using a real prototype, a stand-in or a mock-up model of the car on set. The car was created completely in 3d throughout
the whole spot. The actors were filmed in front of greenscreens or re-created digitally and have been integrated during post-production. This technique
has already been used partly in products-pots and commercials but the realization of a complete project with only a virtual prototype defines a whole new
range of possibilities and advantages compared to traditional methods of production.

[...]

Stills:




You can find the spot on our homepage in both streaming and downloadable versions.
The making-of as well as the cleanplate edit might get back online at a later date.

http://www.mackevision.de/black_world.html#/project/19

Kind Regards,
Thorsten

[younglion]

very nice work, and a great mix for cg and real footage 5 stars

[rodderworld]

incredible work. i had to work hard to notice anything even remotely cg and the making of was a blast to watch as always. there's a reason this is called the professional showcase and you are it

regards,
rodder

[P2sta]

yeah I like it too, great work

[cwikdahl]

Very good stuff, of course

But, I notice a bit of floating in the animation. Guess it has to do with the camera tracking. Also in some shots, reflections from the sun in the road are not 100% masked where the car cast shadows. Tricky stuff I guess.

Anyway, top notch. Haven't seen much better than this.

[folkevall]

Very nice as usual instinct!

[Domino]

Very good team work
Like it
5*

[das3d]

loving it . . . . . . . . . . . . . . . . . . . . . . . . .

[niksoftarg]

Hi I noticed that you use a lot of post tools, can you explain hoy they interconnet with each other?

I mean step1: exr from 3dsmax, step2: compositing with nuke and then? why so many apps?

Exelent Animation btw: I am crazy though about the other animation: the one with the black & metalic mercedez that blown my mind...

[instinct-vfx]

I'm not sure i really get the question. There's nothing special about the amount of apps used i'd say.

1. Syntheyes for Matchmoving
2. 3d Studio Max + VRay to make pretty renderings
3. Nuke to put it all together and make a neat picture
4. Framecycler DI for defining a look and make the final grading with the Director

Can you elaborate a bit more on what you want to know ?

Kind Regards,
Thorsten